Jim Bork, Co-Chair. Founder and CEO of The Momentum Group, Jim brings more than 32 years of experience in advertising and marketing to the Shift Up Now Foundation Board. His expertise in media, marketing, and award-winning creative work support Shift Up Now Foundation’s efforts in promoting diversity and inclusion in motorsport. Jim's passion for racing and motorsport, coupled with his strategic planning skills, make him an ideal fit for this leadership role.
Rebecca Bormann, Co-Chair. Founder and CEO of RB Consulting, Rebecca adds more than two decades of distinguished experience in sales, marketing, business development, and leadership to the foundation. Rebecca is a fervent advocate for gender equality in the workplace and actively promotes equity and inclusion in business and STEM fields. Her extensive involvement in community initiatives, including Women & Hi Tech, Pass The Torch For Women, The Startup Ladies and The Boss Babe Network, highlights her commitment to making a tangible difference.
Julia Landauer is a 2-time champion racecar driver from New York City, having most recently raced in the NASCAR Xfinity Series. She's raced all over the world, including in the NASCAR Euro Series, where she finished 5th overall, the highest ever for an American. Away from the track, Julia graduated from Stanford University with a bachelor of science, was on CBS’ SURVIVOR, and was a Forbes 30 Under 30 honoree. Julia is also a motivational keynote speaker and corporate advisor, advocate for STEM education and women’s empowerment, and host of the podcast “If I’m Honest with Julia Landauer.” Julia now works at NASCAR on their Strategy & Innovation team.
Ariel Ream is a fervent advocate for diversity, equity and inclusion for women in motorsport. With more than 11 years of business development experience and specializing in EdTech startups, she has held diverse roles at both small startups and Fortune 100 companies. Ream’s most recent venture was founding Maplehurst Consulting, where she helped organizations scale effectively by defining product-market fit and establishing robust business development processes. In addition, she has consulted on workforce development, DEI strategies and individual professional growth.
Erin Vogel is an accomplished racecar driver, business owner, and most recently a team founder, who brings nearly 20 years of experience in business and racing to the Shift Up Now Foundation. Erin has been passionate about building a world that delivers equal opportunity for women since the age of four years old, when she first experienced gender bias on the playground at school. Today, she uses her celebrity, experience, and resources to raise awareness, develop opportunities, and mentor young women in motorsports. In addition to her position on the Foundation’s Board of Directors, Erin is also President of Shift Up Now, Inc. – the business branch of the organization responsible for engineering sponsorship in the form of brand deals to support female racers.
Shea Holbrook has turned her 15-year professional racing career into a multi-program business and race shop. She is now the owner and team principal of BSI Racing facilitating and fielding professional teams in IMSA and SRO. A 7-Time Pirelli World Challenge winner during 2011-2017, Shea went on to the GT formats racing in the 2018-2019 IMSA Lamborghini Super Trofeo Series. In 2019 she earned a seat in the W Series, a unique ground-breaking free to enter European single seater motor racing series for women drivers only. Before 30 years of age, she built a multi-car racing team, Shea Racing in which she managed from 2010-2017. Taking her passion for racing and drive for business, Shea went on to have standout moments as she was inducted into the Guinness Book of World Records with Denise Kornek for their Paced Bicycle Land Speed Record of 184MPH in 2018. In 2019, Holbrook was a part of the global launch of the all-new electric Porsche Taycan piloting the car on the U.S.S. Hornet aircraft carrier from a 0-90-0MPH wheel gripping test. Shea has been recognized by the Women’s Sports Foundation as a leading Women in Motorsport and sits on their Athlete Advisory Panel along with an organization dear to her, Shift Up Now where she sits on the board.