Shift Up Now is excited to announce that James Schenck has personally offered to match any donation to the Shift Up Now Foundation during the month of January, up to $25,000.

As a result, the foundation is launching a new fundraising challenge, called the “Race to $25K” to kick off the 2025 racing season. Shift Up Now continues to strive for gender equality for female athletes in motorsport, and the foundation furthers the mission by accepting tax- deducible gifts, donations and grants.

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2025 Grant Applications OPEN

Grants are available for female racers competing at a professional or semi professional level during the 2025 season.

Click Here to learn more and apply!

Women in sport receive less than 10% of the global sports marketing sponsorship spend, which has created inequality and a lack of opportunity for women in many sports. In motorsport, where men and women can compete equally when afforded equal opportunities we see this funding disparity manifest with a lack of female athletes able to find the financial support.

The Shift Up Now Foundation assists female athletes in motorsport by supplying funding that allows access to better equipment and better resources, help further their careers with opportunities to rise to, and compete in, the highest echelons of motorsport.

We believe that with equal funding, and equal opportunities, we will see more women on the podium, and winning races, allowing them the ability to climb the motorsport ladder, and inspire the next generations of racers who will follow.

We’re working to drive change in our sport, and your donation will go directly to supporting our mission.

If you would prefer to send us a check, or would like more information, please contact us at foundation@shiftupnow.org

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Shift Up Now is excited to announce that James Schenck has personally offered to match any donation to the Shift Up Now Foundation during the month of January, up to $25,000.

2025 Grant Applications OPEN

We’re working to drive change in our sport, and your donation will go directly to supporting our mission.

Our Supporters