Haily Unferdorfer

Haily Unferdorfer is a seasoned marketing professional with a deep passion for motorsports and a strong commitment to advancing women in the industry. Growing up in a motorsports family, Haily developed a lifelong appreciation for racing that has shaped her personal and professional journey.

She has held key marketing roles with Lucas Oil and MAVTV, and currently serves as a driving force behind marketing and rebranding efforts at RACER Network. Her expertise spans event execution, brand storytelling, and sponsor relationship management, with a focus on creating impactful connections between fans, brands, and athletes.

Haily brings her industry knowledge and advocacy to her role as a board member for Shift Up Now, where she supports the organization’s mission to empower and elevate female racers. She also represents Women in Motorsports North America (WIMNA), contributing to a broader movement focused on mentorship, education, and inclusivity across all areas of the sport.

Haily is dedicated to building a future where talent, not gender, defines success in motorsports.